Book introduction
Anyone can motivate others!
A leadership revolution that will change your life,
“Leadership is an acquired skill that can be intentionally accumulated with experience.”
Leadership to shape the future through one's own will and choices.
Morioka has compiled his distinct know-how on how to acquire the strongest skills and what one should do to
become a person who can be of use to oneself and others.
This book is a must-read for those who want to change their singular life to a life where they can achieve what they
want to do.
“The world is a cruel place. But you can certainly make your decisions!”
This is a quotation from a book that Morioka wrote over the course of a year for his children to refer to when they
feel uncertain about their careers. He then published his musings for those who might have similar worries; thinking,
“I don’t know what I want to do,” or “should I stay in this company?”
Job hunting, seeking promotions, changing your career, starting your own business... There are countless aspects
to worry about during a career, and this book offers advice and solutions to those struggles. Additionally, in the
latter half of the book Morioka candidly describes his own trials and "difficult times," in a moving account of
encouragement to inspire strong courage. It is a hopeful book, expressing his wish for everyone to shine in their
life, since we only live once!
Marketing is an Organizational Revolution:
The Morioka Method for Dramatic Growth of People and Companies
“Put your passion into your organization. You are the point of change in your company!” Business is 100 times harder to execute than it is to plan. To achieve success in marketing, you must uncover the essence of your organizational development. In this book, Morioka reveals, for the first time, his unique "organizational theory" that harnesses the power of its "members" -- the most important asset in ensuring the execution of marketing strategies. The book also reveals the Morioka method of "in-house marketing techniques" to achieve success in your career with your own proposals, even from the "bottom of the totem pole."
The Strategic Theory of Probability Thinking: The Power of Mathematics as Proven at USJ
“The outcome of any business strategy is determined by “probability,” and that probability can be manipulated to
an extent.”
This book describes “Mathematical Marketing” in simple terms, illustrating how it leads to a strategy with a greater
chance of success. This method has been implemented by the world’s leading marketers and analysts, and has
proven successful at USJ. Furthermore, the book generously reveals the secret equations of said "Mathematical
Marketing."
The Idea that Revolutionized USJ: An Introduction to Marketing that Brings Success
“Marketing thinking dramatically increases 'Operational Efficiency' and 'Probability of Success' in all fields!” This introductory book of marketing fundamentals, as explained by the preeminent marketer, focuses on the idea of a “marketing framework” – a powerful tool in developing successful business strategies and tactics in various corporate scenarios.
Why Does the Roller Coaster at USJ Run Backwards?
“Even without money or connections, you have “ideas” hidden in your arsenal. Reclaim those “ideas” from
"geniuses," and back to the ordinary person”
Lack of funding, staff, and time is like being in the bottom of the 9th inning, 2 outs with no runners on base. That
is the time for successive, outstanding ideas to make a series of hits. Japan's leading marketer who led USJ to a V-shaped recovery reveals his technique for idea-generation.