Introducing “marketing” to the finance industry, spreading “investment that is not venture”, and working together to enrich the Japanese people
Norinchukin Value Investments (NVIC) is an investment management division of the Norinchukin Group, which offers financial services to many people through group platforms such as JA Bank, and is working in cooperation with Katana to broaden opportunities, encouraging their customers to invest in carefully selected business as long-term rather than short-term “venture” deals. This helps to create portfolios of personal assets, meaning their goal is to help customers live a comfortable and assured life. Katana cooperated in the brand re-development of their trust investment Obune series, which has continued to grow under the policies of fund manager Kazushige Okuno, and now has seven times more accounts and 13 times more net assets (as of July 2021). We remain in cooperation towards further growth, not only through the advertisement of their products, but also the promotion of the idea of long-term investment and establishment of support for it, relating to the reduction of the deep-rooted “investment allergy” of Japanese people.
*as of July 2021